Casablanca Beyond the Postcards: The City Locals Use
Fes & Imperial Cities · · Updated

Casablanca Beyond the Postcards: The City Locals Use

by Karim Alaoui
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★★★★★ Rated 4.5/5 — 204 Google reviews · 576 reviews · 5.0/5 on Tripadvisor · Written by a licensed Marrakech tour operator, on the road since 2011

Casablanca’s problem is expectation management: visitors arrive seeking the movie and find a metropolis. But spend a half-day the way Casaouis actually use their city and it repays the curiosity. The insider circuit, minus the clichés.

Breakfast where the city does

The Marché Central quarter: oyster counters that open early, msemen griddles, coffee served with attitude. This is the city’s morning theatre and tourists are scarce enough to be welcomed.

Casablanca Beyond the Postcards: The City Locals Use

The architecture walk nobody takes

Boulevard Mohammed V and its side streets hold one of the world’s great Art Deco ensembles — carved facades, wrought balconies, cinema fronts from the Protectorate’s optimistic decades. Eyes up, camera ready, forty-five minutes.

The Habous paradox

The ‘new medina’ — built by the French in the 1930s — out-charms the old one: arcaded lanes, the city’s best olive stalls and pâtisseries (the almond briouats have regional fame), bookbinders and copper shops without the hustle.

Sunset like a local

Not the tourist Corniche stretch but the ocean wall below the Hassan II Mosque as the light goes horizontal on the minaret — free, spectacular, and full of families rather than selfie sticks.

Slotting it in

These four fit around the mosque visit in one relaxed day — exactly how our Casablanca-start routes use the arrival day. More in the Casablanca FAQ.

Plan it properly

Everything on this page can be woven into a private itinerary — start from Morocco city breaks or book the 7-day Imperial Cities circuit, and we shape the rest around you.

About the author

Karim Alaoui — Karim covers Fes, Meknes and the imperial cities. He is the kind of traveller who reads the dynasty before the restaurant list, and his pieces carry that habit: a medina is easier to love when you know why it was built. Expect precise walking routes through Fes el-Bali, honest notes on which monuments justify their ticket, and a stubborn insistence that Meknes deserves more than a lunch stop.

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Questions travellers ask

How long does it take to get from Marrakech to Fes?+

Around 530 km: 5 to 6 hours by road across the Middle Atlas, or about 7 hours by train via Casablanca. The scenic answer is to not go direct at all — our 4-day desert crossings link the two cities through Merzouga, turning the transfer into the trip's highlight.

How do you navigate the Fes medina?+

Accept that you will be pleasantly lost, then use the system: the two main arteries (Talaa Kebira and Talaa Sghira) run downhill through the medina, downhill generally leads toward the river and the tanneries, and blue Bab Boujeloud is the compass point. Take a licensed guide the first day — the maze reads like a map afterwards.

Is Fes worth visiting?+

For history, unreservedly: it is the oldest imperial city, home to Al-Qarawiyyin — regarded as the world's oldest continuously operating university — the finest carved madrasas in the country and the famous tanneries. Give it a full guided day plus an evening on the rooftops.

How old is the Fes medina?+

Founded in 789 by Idriss I and built into a capital by his son from 809, Fes el-Bali is over 1,200 years old — and continuously inhabited the entire time, which is the real marvel. Al-Qarawiyyin, teaching since 859, is routinely cited as the world's oldest existing university. When you press against a wall to let a donkey pass, that scene has been running unchanged for a millennium.

More answers in the “Fes” chapter of our Travel FAQ →

Turn the reading into a journey

The private tours below pass through the places this guide talks about — every departure is yours alone, on your dates.

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