

From Casablanca, this fully private 10-day route costs from €1500 per person, with your own driver and licensed guide throughout — no group departures. Key stages: Chefchaouen, Rabat and Fes.
Ten days on the classic Casablanca-to-Marrakech arc, staged at luxury pitch. The route is Morocco’s greatest hits — the capital, blue Chefchaouen, medieval Fes, the Erg Chebbi, Aït Ben Haddou, the Red City — but every day inside it is upgraded: fine riads with the best rooms reserved early, tables booked before you land, a golden-hour photoshoot in the blue lanes, a royal hammam ritual in Fes, a private camp pitched away from every other light in the desert, and a sunrise balloon over the Marrakech palmery to close.
Luxury here is not marble lobbies; it is staging. Drivers who read the day and shift it around light and crowds. A second desert night that buys you the silence. The small theatrical touches — arranged, never announced — that turn a trip into an event. Tell us your occasions (an anniversary, a proposal, a birthday) and the route will quietly know.
Fully private, of course: your vehicle and driver-guide throughout, private guides in each medina, and every reservation handled before you think to ask.










Open a day to see the detail: transport, accommodation, meals and activity time.
A private welcome at Casablanca airport and a gentle first act: the coast road to Rabat, the calmer of the two capitals, with time for the Kasbah of the Oudayas — blue-and-white lanes above the river mouth — before checking into your riad. Dinner is already booked at one of Rabat's finest tables; all you have to do is arrive hungry.

A guided half-day gives Rabat its due — the Hassan Tower, the mausoleum's carved marble, the Chellah's storks — before the Rif road north. Chefchaouen appears in the late afternoon, stacked blue against the mountains, and this is where the staging begins: a photoshoot session in the lanes at golden hour, when the light is soft and the day-trippers are gone. The photographs from this hour tend to become the ones framed at home.

South through the olive hills with two imperial pauses — Roman Volubilis, its mosaics open to the sky, and Meknes for the great gate of Bab Mansour — before Fes closes the day. Your riad sits inside the old city; dinner is reserved at one of the medina's celebrated houses, where Fassi cooking shows why this city considers itself Morocco's kitchen.

Fes el-Bali with a private licensed guide: the madrasas' carved cedar and zellige, the view into Al-Qarawiyyin, the tanneries from a quiet terrace, the artisan quarters at working pace. And then the counterpoint the day deserves: a royal hammam ritual — steam, black soap, the kessa scrub, rose water, silence — leaving you polished for a slow rooftop evening.

The long road south is part of the theatre: cedar forests, the Ziz palm gorges, and finally the sand. At Merzouga your camels are saddled for the golden hour, and the camp waiting beyond the dunes is the private kind — away from the rows of party tents, ensuite and lantern-lit, with dinner served under the stars and the fire crackling for you alone.

A full day of Sahara with nothing mandatory in it. Sunrise from the crest, then as much or as little as you like: 4×4 lines through the dune sea, gnawa musicians in Khamlia, tea with a nomad family, or simply the shade of the camp and a book. The second night is when the desert does its real work — the novelty settles and the silence arrives.

West along the kasbah road — the Todra Gorge's canyon walk, the Dades valley's mudbrick fortresses — to end inside a legend: Aït Ben Haddou at golden hour, guided to the granary viewpoint, with the crowds long gone. The night is spent in kasbah country, dinner by the fire.

Over the Tizi n'Tichka with viewpoint pauses, then down into Marrakech and straight into comfort: your riad's courtyard, the hammam if you wish, an afternoon at leisure. The evening makes its own suggestion — Jemaa el-Fna at dusk is ten minutes' walk, and your driver knows the rooftop with the best view of it.

Dawn belongs to the balloon: lift-off over the palmery as the Atlas catches first light, champagne breakfast on landing. The rest of the day pairs a private guided tour — Bahia Palace, the Saadian Tombs, the souks decoded — with reserved time at the Jardin Majorelle. A farewell dinner is booked at one of the city's great tables.

A slow breakfast in the courtyard, a last errand in the souk if something has been calling you, and a private transfer to Marrakech airport. Ten days, staged end to end — and the sequel plans itself whenever you are ready.

This itinerary is paced for comfort: no day exceeds one long drive, and every stage ends somewhere exceptional. Book eight weeks ahead for the signature riads (they are small and famous). October to May is the season of choice; tell us any occasion you are celebrating and we will stage it discreetly.
Steam room, black-soap lather, a serious kessa-glove scrub by an attendant, rinse, and often a rhassoul clay or argan finish — 45 minutes to an hour, and you emerge polished. Spa hammams are private and bookable; neighbourhood hammams are cheap, sociable and bring-your-own-kit.
Public hammams are strictly separated by sex (by room or by hours). Private spa hammams offer couples sessions — the honeymoon favourite — and single sessions with same-sex attendants on request.
In a spa hammam everything is provided, with disposable underwear the norm. In a public one, bring underwear to wear, a towel, flip-flops and your own soap and glove — buying the kit at any corner shop is part of the fun.
Argan-oil massages, rhassoul clay wraps (the mineral clay of the Fes region), rose-water everything from the Dades valley, and orange-blossom scents from the south. Our luxury and honeymoon routes weave them in at the right pauses.
More answers in the “Wellness & hammams” chapter of our Travel FAQ →


